Residential real estate. An industry where you can window shop for your dream home daily and float on big pools with margaritas and call it an open house. Such a sweet gig.
Right? Well, it can be for those that play it right anyway. I’m reading The 4 Hour Work Week by Timothy Ferriss and he says (amongst many others I’ve consulted with in the past) that you’ve got to automate your work flow as much as possible. Meaning, get a lot of your work out of the way! For most of us sole proprietors, that means hiring others to do the work for you so you can spend your own time doing more valuable and beneficial things. Like window shopping or margarita lounging.
My realtor clients know the value of this, whether they spend their extra time relaxing or not. They understand the value of professional photography and the quality it brings to their own business and service. They don’t want to waste their time doing something that someone else can do faster and with better skill. So they hire me. Woot!
And the really smart ones (who coincidentally, really like margaritas) have taken it one step further and implemented video into their property marketing regime. More on that later…for now…think about how you can reduce some of your weekly tasks and source them out to free up some of your own time. I’m all about saving time and increasing productivity, so do me a favor and think about that today. What can you change to work faster and better for you, without you?
AAaaaannndd a nice property with a nice pool to help your mind wander if you need some inspiration…
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