I was on the phone the other day with a long time client and dear friend, explaining why I wouldn’t trust a photographer that charges $1500 for a wedding. She was price shopping for her newly engaged son.
I’m sure there are good photographers out there at that price, I told her, but are they professional, do they have the right equipment, do they have proper licensing, insurance and software, do they work with other quality professionals, do they have the experience and stability to not just document your important day, but to provide you with a wedding photography experience you’ll be happy to remember forever? Chances are likely, at $1500, they don’t. Running a photography business isn’t cheap, and there’s a huge investment of time and energy into learning how to do it well and right, time and time again. Beyond the experience and obvious ability to take good photos, it takes an immeasurable amount of heart and soul. I’m not sure the folks who charge $1500 for a wedding photography package understand the depth of all that just yet.
This is not to talk smack on those folks at those rates. This is just to emphasize the fact that you get what you pay for. My partner and I learned that recently with another service based business. It’s just the way the cookie crumbles. Or in my case this afternoon, a beautiful bar of chocolate that won’t.
In the mail today came a box from one of the professionals that Lovato Images does business with, that helps us provide our clients with not just beautiful images and prints, but excellent service too. Some tea, some chocolate, a sweet thank you note for the business, and a great reminder to continue the quality service and image creation that we do. It’s not just about creating beautiful images for us here at Lovato Images, it’s about creating a good experience with you too. And that dear clients and friends, you can trust.